IAJ - Institute for the Advancement of Journalism - Institute Advancement Journalism, IAJ, Training, journalism, communications, public relations, media, journalists, courses, opportunities, scholarships, bursaries, skills , workshops, networking, debates, newspapers, radio, officials, Poynter Institute, NiZA, WITS University, on-site training, freedom of speech, information, Southern Africa, South Africa, Broadcast media, African Media, performance consultancy, government departments, education, NGO's, Companies, the media, Allister Sparks, Hugh Lewin, Jacob Ntshangase, Gwen Ansell

15/02/2010
Setting up a Media Strategy and Mitigating a Media Crisis

16/02/2010
Media Law

18/02/2010
Ethics

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ANNOUNCEMENT:

Upcoming course: Media Law (Feb 16-17) & Ethics (Feb 18-19)

The recent subpoena against etv journalists in terms of Section 205 of the Criminal Procedure Act (to force journalists to reveal their sources) and the debate around it raises critical questions about the law and about ethics of journalism. Whether in print or broadcast, if you are a working journalist, work in the media or simply have an interest in media regulation and the ethical values of journalism, here is your chance to get thoroughly informed about these issues.

The Institute for the Advancement of Journalism is running two courses in February aimed at developing an understanding of media law and media ethics.

Media Law: 2 day course in Joburg, 16 – 17 February

This course will examine the key features of media law to journalists, editors, producers and broadcasters such as freedom of expression, the law of defamation, the law of privacy and access to information, contempt of court and hate speech. Practical exercises and examples will be used to show how these rules apply in practice like the Health Minister's privacy case against the Sunday Times, Noseweek's case against First Rand as well as the application of Section 205. Facilitator: Dario Milo

Ethics: 2 day course in Joburg, 18 – 19 February

Is reporting on Zuma’s wives and extra-marital affairs in the public interest? What are the lessons in the eTV subpoena saga? Under the circumstances, it is essential for journalists to understand the rules of the game clearly and thoroughly. An intensely practical approach course, it uses recent examples and controversies to develop the skills necessary to analyse issues that may arise, and to find good solutions. Participants will come away with a comprehensive set of handouts. Facilitator: Franz Krüger

Setting up a Media Strategy (Feb 15-17)

CANDIDATES: Corporate Communications executives from both public and private sectors and civil society organisations – professionals whose enterprises would be enhanced by strategic interaction with the mass media

IN A NUTSHELL: The mass media are the fastest, cheapest channels for promoting a corporate message and reaching target publics, yet most organizations have sporadic, ad hoc relationships with these carriers of news. Media releases are randomly sent out without much thought to long term strategic relationship and interaction occurs mainly when things go wrong. To be effective, a media strategy should be structured on sound business principles with careful planning and supervised implementation and evaluation.

COURSE OUTCOMES – by course end you’ll be able to:

· Understand the needs of the mass media and turn these to your advantage

· Define specific goals and objectives in utilizing the media

· Classify and target different audiences

· Develop specific messages

· Identify and compensate for weak areas

· Select a media team

· Design a media action plan

· Create an evaluation system

Mitigating a Media Crisis (Feb 18-19)

CANDIDATES: Corporate spokespeople, media and public relations practitioners from public & private sectors & civil society organisations.

IN A NUTSHELL: This intensive Crisis Communication Training programme is designed to help you manage corporate incidents before they escalate into potentially threatening media crises.

OUTCOMES: – by course end you’ll be able to:

· Interface successfully with the media in crisis situations

· Anticipate disasters

· Create an effective platform to address the crisis

· Handle being in the firing line

· Manage tough questions

· Put a positive spin on thorny issues

The Institute for Advancement of Journalism (IAJ) was set up in 1992 to help improve journalism just as South Africa entered a new democratic era. Since then, thousands of people have passed through its doors. We place special emphasis on interactive learning, giving participants scope to develop their skills through discussion, role-play and hands-on exercises. Our courses offer an opportunity to learn new skills and refresh old ones, to network and to debate.

At the IAJ we believe in:

Delivering effective training throughout Africa

Facilitating African media networking

Assisting journalists from disadvantaged backgrounds

Stimulating sound news values; raising professional standards; supporting freedom of speech and information; combating all forms of discrimination

Partnerships with institutions like the Poynter Institute, Wits and Duke Universities gives access to the newest thinking in media around the world.

Welcome to the IAJ's website, which includes information on our courses and other activities, history, trainers and much else. This front page will keep reappearing, but the menu buttons on the left will allow you to navigate through the site.

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